About
Mario F. Machado
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I am a product design leader with 17+ years of experience across enterprise SaaS, cybersecurity, fintech, digital commerce, and live games. My work focuses on complex platforms, reusable systems, and the operating models teams need to ship them.
My work sits at the intersection of product, engineering, and design: systems thinking, platform UX, design-system architecture, complex workflows, cross-functional delivery, and leadership with and without direct authority.
Formal people management
At Chromatic Games:
- -12 direct reports
- -Hiring, reviews, and career development
- -Budget and headcount
- -Multidisciplinary operations across an 18-person organization
Design and creative direction
At Magic Button Labs:
- -Vetted freelance contributors
- -Set creative direction and reviewed and guided outputs
- -Directed product, brand, presentation, and promotional quality
Leadership through influence
At Liberty Mutual and WB Games:
- -Established research and design standards
- -Guided contributors without direct reporting authority
- -Aligned executive stakeholders and coordinated product, engineering, legal, localization, vendors, and studios
I am pursuing senior product-design roles where I can own complex platform problems, strengthen systems and workflows, and help product and engineering teams ship with greater clarity.
Experience
Founder & Principal Product Strategy Consultant
LootRateJan 2026 – Present
Lead product, monetization, and platform-strategy engagements for live-game studios and gaming-commerce organizations, including Tebex. Work spans executive research, competitive analysis, behavioral design, commerce UX, value modeling, and roadmap prioritization.
Head of Design
Magic Button LabsMar 2025 – Dec 2025
Returned to lead brand positioning, go-to-market strategy, and product design for ScaleKits, a B2B SaaS productivity application.
Lead UX Designer
WB Games BostonMar 2023 – Mar 2025
Led UX and product design for a direct-to-consumer commerce and identity platform spanning 6 planned storefronts (3 launched publicly), coordinating offshore engineering, payment partners, and 50+ departmental approvals per IP.
View Warner Bros. Case StudyHead of Design
Magic Button LabsDec 2021 – Mar 2023
Joined as employee #3, leading brand architecture and product concept development across 5 early-stage SaaS initiatives, building cohesive identity systems for Magic Button Labs and all product lines.
Web and Email Designer
Hard Rock InternationalJan 2010 - Jun 2012
Graphic and Web Designer
Alternate Image, Inc.Jan 2008 - Jan 2010