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About

Mario F. Machado

Mario F. Machado

I am a product design leader with 17+ years of experience across enterprise SaaS, cybersecurity, fintech, digital commerce, and live games. My work focuses on complex platforms, reusable systems, and the operating models teams need to ship them.

My work sits at the intersection of product, engineering, and design: systems thinking, platform UX, design-system architecture, complex workflows, cross-functional delivery, and leadership with and without direct authority.

Formal people management

At Chromatic Games:

  • -12 direct reports
  • -Hiring, reviews, and career development
  • -Budget and headcount
  • -Multidisciplinary operations across an 18-person organization

Design and creative direction

At Magic Button Labs:

  • -Vetted freelance contributors
  • -Set creative direction and reviewed and guided outputs
  • -Directed product, brand, presentation, and promotional quality

Leadership through influence

At Liberty Mutual and WB Games:

  • -Established research and design standards
  • -Guided contributors without direct reporting authority
  • -Aligned executive stakeholders and coordinated product, engineering, legal, localization, vendors, and studios

I am pursuing senior product-design roles where I can own complex platform problems, strengthen systems and workflows, and help product and engineering teams ship with greater clarity.

Experience

Founder & Principal Product Strategy Consultant

LootRate

Jan 2026 – Present

Lead product, monetization, and platform-strategy engagements for live-game studios and gaming-commerce organizations, including Tebex. Work spans executive research, competitive analysis, behavioral design, commerce UX, value modeling, and roadmap prioritization.

Head of Design

Magic Button Labs

Mar 2025 – Dec 2025

Returned to lead brand positioning, go-to-market strategy, and product design for ScaleKits, a B2B SaaS productivity application.

Lead UX Designer

WB Games Boston

Mar 2023 – Mar 2025

Led UX and product design for a direct-to-consumer commerce and identity platform spanning 6 planned storefronts (3 launched publicly), coordinating offshore engineering, payment partners, and 50+ departmental approvals per IP.

View Warner Bros. Case Study

Head of Design

Magic Button Labs

Dec 2021 – Mar 2023

Joined as employee #3, leading brand architecture and product concept development across 5 early-stage SaaS initiatives, building cohesive identity systems for Magic Button Labs and all product lines.

Producer | Creative Manager

Chromatic Games

Jan 2020 - Dec 2021

View Chromatic Games Case Study

Design System Manager

ObserveIT

Jan 2019 - Jan 2020

View ObserveIT Case Study

Managing Director

X-Silium

Jun 2015 - Jan 2019

View Liberty Mutual Case Study

Lead UI/UX Designer

The Big Studio, LLC

Jun 2012 - Jun 2015

View Merrill Lynch Case Study

Web and Email Designer

Hard Rock International

Jan 2010 - Jun 2012

Graphic and Web Designer

Alternate Image, Inc.

Jan 2008 - Jan 2010

Let's Work Together

I am looking for a senior product-design role where I can own complex platform problems, strengthen systems and workflows, and help product and engineering teams ship with greater clarity.