Mario F. Machado
I turn ambiguous customer and market problems into product priorities, operating models, and execution plans that teams can act on.
My experience spans gaming, commerce, SaaS, cybersecurity, and financial services, with work across product strategy, monetization, platform operations, discovery, UX, and cross-functional delivery.
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Product foundation
Certified ScrumMaster with deep UX and platform experience
17+
Years building digital products
$40M+
Potential annual opportunity modeled
$100M+
Web commerce channel
18
People directly managed
Selected Product Work
Work across roadmap prioritization, commerce platforms, product operations, investment governance, and organizational adoption.
Tebex
Product Strategy and Roadmap Prioritization
$40M+
potential annual opportunity modeled
Assessed 12 platform opportunity areas using market research, competitive analysis, stakeholder workshops, and conservative value modeling. The work helped Tebex leadership reprioritize its roadmap with greater clarity and confidence.
Read on LootRate
Warner Bros. Games
Commerce Platform Strategy and Delivery
$100M+
web commerce channel
Led UX and product design for a reusable web commerce and identity platform spanning six planned storefronts. Created a 200-point implementation framework, prioritized features by revenue potential and technical complexity, and aligned product, engineering, legal, localization, studios, and payment partners through launch.
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Chromatic Games
Product Ownership and Delivery Operations
18
people managed, roughly half the studio
As Producer reporting to the CEO, diagnosed a stalled delivery pipeline, rebuilt the operating model, and guided a successful multi-platform launch. Managed an 18-person multidisciplinary group, roughly half of a 30 to 40-person studio, with responsibility for hiring, performance, headcount, budgets, and KPIs.
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Liberty Mutual
Product Discovery and Investment Governance
Branch-wide
innovation process adoption
Facilitated a branch-wide investment process for early business ideas, linking greater funding to increasing research, validation, and product fidelity. The five-plus-tier model was adopted through reusable roadmaps for the innovation team and rotating executive panels.
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Proofpoint
Platform Strategy and Organizational Adoption
6 of 6
application teams adopted the system
Built and drove adoption of a token-driven design system across a cybersecurity product portfolio. The system reached full component coverage in the flagship cloud product and enabled a post-acquisition rebrand to be implemented in minutes.
View case study
"The opportunity assessment from LootRate came in at exactly the right moment for us. It gave our leadership team a clear, evidence-based view of where the real opportunities sit and helped us prioritise with much more conviction than we would have had otherwise. Mario's real-world experience allowed us to plan and prioritise our product direction with greater clarity and confidence."
"Mario's thoughtful approach and willingness to engage across teams supported the Webstore's progress from concept to launch and helped establish a solid design foundation for future iterations."Read More
"Mario was committed to sharing his knowledge with junior designers and with our client partners. Mario was client-facing for almost every initiative he worked on and had the perfect balance of reliability, creativity, execution, and collaboration."
Product Management Throughline
My titles have included producer, consultant, managing director, and design leader. Across those roles, I have investigated markets and customer needs, shaped products, prioritized roadmaps, aligned decision-makers, improved operating models, and supported execution.
The throughline has been helping organizations understand what to build, why it matters, how to sequence it, and what teams need to deliver it successfully.
My design background gives me additional depth in discovery and product quality, while my production and consulting experience helps me connect those decisions to delivery and business outcomes.
How I Work
01
Define what is unclear, what decision must be made, and who needs to make it.
02
Use customer, market, operational, and technical evidence to understand the problem.
03
Turn scattered inputs into a shared model that makes the opportunity understandable.
04
Make tradeoffs visible and connect product choices to customer and business value.
05
Build agreement across the people responsible for approving, building, and supporting the work.
06
Translate the decision into an actionable plan and help teams move it through delivery.
07
Measure what changed and use the result to guide the next product decision.
Leadership
01
Managed 18 people, roughly half of a 30 to 40-person studio, with responsibility for hiring, performance, compensation concerns, budgets, and headcount.
02
Established priorities and facilitated agreement across executives, product leaders, engineering, studios, legal, localization, vendors, and investment panels.
03
Helped clients investigate opportunities, clarify tradeoffs, and turn research into product and roadmap decisions.
Experience
Seventeen years of product, production, consulting, design, and leadership experience across complex digital products.
2008 to present
View the full career timeline
Jan 2026 – Present
Lead product, monetization, and platform-strategy engagements for live-game studios and gaming-commerce organizations, including Tebex. Work spans executive research, competitive analysis, behavioral design, commerce UX, value modeling, and roadmap prioritization.
Mar 2025 – Dec 2025
Returned to lead brand positioning, go-to-market strategy, and product direction for ScaleKits, a B2B SaaS productivity application.
Mar 2023 – Mar 2025
Led UX and product design for a direct-to-consumer commerce and identity platform spanning 6 planned storefronts (3 launched publicly), coordinating offshore engineering, payment partners, and 50+ departmental approvals per IP.
View Warner Bros. Case StudyDec 2021 – Mar 2023
Joined as employee #3 and helped shape product concepts, positioning, and cohesive systems across five early-stage SaaS initiatives.
Jan 2020 - Dec 2021
Managed 18 people, rebuilt the studio's delivery model, and coordinated the successful release of Dungeon Defenders: Awakened across four platform ecosystems.
View Chromatic Games Case StudyJan 2019 - Jan 2020
Built a shared platform system, drove adoption across product teams, and created the technical foundation that made a post-acquisition rebrand possible in minutes.
View ObserveIT Case StudyJun 2015 - Jan 2019
Led product, research, and design consulting engagements, including the branch-wide innovation investment process adopted at Liberty Mutual.
View Liberty Mutual Case StudyJun 2012 - Jun 2015
Led client-facing product and design work for financial-services organizations including Merrill Lynch, New York Life, and Bank of America.
Jan 2010 - Jun 2012
Jan 2008 - Jan 2010