WB Games® Web Store Initiative
Recapturing Mobile Revenue Through Direct-to-Consumer Sales
View ProjectMario F Machado is
a Senior Producer & UX Strategist.
I have a proven track record of transforming complex digital product development across gaming and enterprise platforms.
Currently driving innovative revenue strategies at WB Games, where I successfully implemented web store solutions that recaptured significant platform revenue through strategic design and cross-functional leadership.
With expertise spanning mobile game platforms, design systems, and multi-platform product launches, I excel at bridging technical implementation and strategic vision. My approach combines innovative methodologies, cross-team collaboration, and data-driven decision-making to deliver high-impact solutions that optimize user experience while driving business growth.
I am passionate about creating seamless digital experiences that solve complex business challenges while delivering exceptional user value.
Experience
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2023 – 2025Lead UX DesignerWB Games
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2011 –Business OwnerX-Silium, LLC
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2020 – 2022ProducerChromatic Games
Past Partners
Some of the biggest brands have trusted my work.
Case Studies
Dungeon Defenders: Awakened
Multi-Platform Launch Management and Team Restructuring
View ProjectProofpoint®
Design System
Bridging Design and Development Through Systematic UX Architecture
View ProjectWorkshops
01
Brainstorms
Helping companies ideate and come to a consensus on where to go next. Learn the skills necessary to host your brainstorming sessions.
02
Personas
Develop powerful archetypes of your audiences to understand better how you can best relate to them and their pain points.
03
Crowd Funding
Guiding the creation of a successful grassroots funding campaign, we can navigate some of the more formidable hurdles to your goal.